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CENTURY 21 REAL ESTATE Leads in Brand Awareness for the 21st Year in a Row.

General market real estate consumers recognize Century 21 Real Estate significantly higher than the competition, according to a recently released market research study assessing real estate brand health and perception among consumers. According to the 2019 Kantar General Market Ad Tracking Study, when presented with a list of real estate agencies, total awareness of the iconic CENTURY 21® brand among consumers was 92%, eight percentage points higher than the nearest competitor at 84%. The CENTURY 21 brand has consistently maintained a lead in this category for the past 21 years, since 1999.


Why the CENTURY 21® System?



Did you know 51% of people have regrets about the real estate process and 68% don’t trust real estate agents? We were stunned by those statistics too and believe it’s time to change the game.

With more brand awareness than any other real estate brand, Century 21 Real Estate is poised to make these changes. To do this, we are reinventing what the CENTURY 21® brand means in the hearts and minds of those who are buying, selling and working in real estate today.

This starts with our new mission – to defy mediocrity and deliver extraordinary experiences – and comes to life in our identity as a brand and the services we develop for our system members. #jointherelentless



Our new approach led us to create a new brand identity for the CENTURY 21® brand – a stylish, sleek and sophisticated makeover designed to catapult our brand into the next century. With a refreshed color palate that stays true to our iconic gold and black scheme, the new identity is more modern and distinctive than ever.

The new C21® Seal allows us to project a modern view as well as be more relevant to those buying apartments, commercial properties and more.

Ultimately, we believe this new identity delivers an enormous amount of value to our members – helping affiliated agents stand out and attract more prospects than ever before.

Along with our new brand identity other facets of our #bestinclassmarketing include our ESPN partnership featuring relentless moments, our new TV commercial, and our local activations show you how the power of CENTURY 21 marketing can help you reach farther than ever before.



You've proven that you have the drive to succeed through service to our country. We're looking for affiliated sales professionals that embody that relentless spirit with a drive to defy mediocrity and deliver extraordinary experiences.



Are you that relentless go-getter that never stops striving? Invest in yourself and take advantage of all of the tools CENTURY 21 Town & Country has to offer - See our Technology page now.